The Lexington Legends are proud to announce that, as voted by their peers in the Atlantic League, they have been awarded the league’s Promotion of the Year honor for 2025.
The Legends earned this accolade through two standout campaigns: the introduction of their Kentucky Bourbon Barrels AlterEgo (sponsored by Hartfield & Co.) and their milestone 25th Anniversary Season (presented by Lexington Clinic). These signature promotions captivated fans, created memorable experiences, and reinforced Lexington’s identity as a hub of baseball, bourbon, and community pride.
“Winning this from our fellow Atlantic League clubs is especially gratifying,” said Justin Ferrarella, General Manager of the Lexington Legends. “We set out this year to push creative boundaries and deepen our connection with fans, and these campaigns did exactly that. We are deeply grateful to Hartfield & Co. and Lexington Clinic for their partnership in helping us deliver something truly special.”
Promotion highlights
• Kentucky Bourbon Barrels AlterEgo (sponsored by Hartfield & Co.): A themed identity celebrating Kentucky’s bourbon heritage, with specialty jerseys, merchandise, and game nights.
• 25th Anniversary Season (presented by Lexington Clinic): A yearlong tribute featuring reunion weekends, throwback festivities, and fan-driven events honoring the Legends’ history as Lexington’s longest-running professional team.
This award was part of the 2025 Atlantic League Postseason Awards, which recognizeexcellence across promotional, operations, and administrative categories.
2025 Atlantic League Postseason Awards – Front Office / Administrative Honors
• Joe Klein Executive of the Year: Brady Salisbury, Gastonia Ghost Peppers
• Ken Shepard Award for Promotional Excellence: Lancaster Stormers
• Ray Cipperly Award for Grounds Operations Excellence: York Revolution
• Promotion of the Year: Lexington Legends (Kentucky Bourbon Barrels / 25th Anniversary)
• Mascot of the Year: Peppy, Gastonia Ghost Peppers
• Ballpark of the Year: Meritus Park, Hagerstown Flying Boxcars
• Outstanding Club Community Service Award: Charleston Dirty Birds
• Outstanding Clubhouse Service Award: Long Island Ducks
The Lexington Legends extend heartfelt thanks to their fans, staff, and community partners for making 2025 a standout year. Special gratitude goes to Lexington Clinic and Hartfield & Co. for their support and belief in the vision.